Bear Grylls has been announced as the new face of American watch brand Luminox, unveiling the Luminox x Bear Grylls collection.

The British adventurer and TV presenter said 'I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family. The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials - set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts'.